In our latest white paper, Redefining Digital CX In Online Tourism, we discuss the latest technology advances for brands to enhance their digital CX to increase customer satisfaction, NPS and increase sales revenues.
In fact, according to Forrester Research, a one point improvement in customer experience (CX) has a positive effect on revenue potential.¹ A few examples include:
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¹Forrester Research, How Customer Experience Drives Business Growth, 2018. By Maxie Schmidt-Subramanian and Laura Garvin Tramm, September 21, 2018
"Travel brands still aspire to meet the high expectations set by non-travel brands...But what exactly are these expectations? Authenticity, personalized experiences, removal of friction and on-demand functionality."