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White PaperSports retail industry focus

How to become the digital destination of choice


Today's sports retail industry is ever evolving. According to industry experts, the sporting goods retail industry is projected to grow at an annual rate of 2.8% over the next several years.


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Millennials are the first truly digital generation fast moving and deep insights for sportswear. Even if they do their shopping online and spend longer researching products to buy, the reality is 2 out of 3 millennials use ad blockers.


Traditional advertising channels are no longer effective to engage millennials. This is a consumer segment that is looking for more authentic forms of information. Thus, they are turning increasingly to independent experts.


In our latest white paper, we discuss the millennial effect on the sports industry and the necessity for brands to adapt to the new consumer demands. Find out why conversational marketing is a key differentiator for sports retailers to become the digital destination of choice.


  • Australian fitness blogger, Kayla Itsines, recently achieved 40% more post engagement from Adidas and Nike combined for the same period
  • 18% of visitors buy a sports item after receiving support via messaging
  • 25.7% conversion rate after engaging with an independent expert on Ekosport


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Sports Retail: The Millennial Effect