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The Total Economic Impact™ of a Conversational CX featuring Forrester Research: How conversation can transform your e-shop into a destination
Guest speakers from Forrester Research Thomas Husson (VP, Principal Analyst - Marketing & Strategy) and Sebastian Selhorst (Principal Consultant) will discuss the key findings and implications of the recently published Forrester Research study, The Total Economic Impact™ of a Conversational CX, a commissioned study conducted by Forrester Consulting on behalf of iAdvize.
Webinar Key Messages:
- How do leading brands differentiate via customer experience?
- Why is conversation critical to personalize the experience?
- What are the best practices among retailers and brands to leverage conversational marketing?
- What are the financial and business impacts of a conversational CX?