New Strategies Shape How Brands & Consumers Interact Forrester Tech Brief

The Twin Powers of Emotion + Conversation Create Unique CX


In this newly-released Forrester Tech Brief, you'll gain a unique perspective from James McQuivey, VP, Principal Analyst as he explains the significant digital transformation trends and challenges impacting both consumers and brands. McQuivey delves into new insights for brands to more effectively engage with consumers to remain relevant and competitive. 


Key highlights include:

  • The role of emotion to improve customer acquisition and retention
  • Why recent solutions are only part of an effective strategy
  • Framework to create a conversational marketing strategy


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