FNAC is the largest retailer of cultural and electronic products in France.

Their aim was to increase sales on and add a human touch to the online customer service they provided.

With Click to Chat, FNAC transform 25% of visitors who chat into customers.

The sales generated thanks to chat represent 25% of the global customer service turnover.

"Although our main motivation was to optimise the quality of customer service on, we have clearly achieved an immediate ROI with this solution."

Victoire Auque,