What exactly is a rich content?
Rich content consists of different media formats (sound, video and images) used at the same time and place.
For example, emojis or gifs are called rich content when they are used within an instant messaging app.
From emails to multi-channel strategies
The 1960s witnessed the birth of emails and this marked the beginning of digital conversations. Since then, we are still using emails but that's not all! Technological advances have led us to use new means of communication and today, we are used to being available on different types of communication tools: social media, email inboxes, messaging applications, videoconferences, chat solutions, etc. Our behaviors and platforms have changed but our messages, on the other hand, have not changed much. We send the same type of messages whatever the type of channel we may use. But today, the di erence is that our messages are richer and more dynamic than they used to be! We can now add di erent types of content to illustrate what we want to say: images, PDF documents, gifs, emojis, etc. All these di erent types of content enable us to transcribe what we want to say and share as much as we can with our interlocutors.