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White PaperCustomer experience

A strategic priority for retailers and brands

Customer experience is what customers live, perceive and feel. It's a journey, made up of many different paths. 73% of all people point to customer experience as an important factor in their purchasing decisions.


In our latest white paper, as we define what a global and positive customer experience means, we discuss its strategic importance for your whole company and give you tips on how to prioritise and develop a premium customer experience strategy.

Download our white paper to find out how prioritising customer experience increases customer loyalty by 92%, uplifts revenue by 84% and generates 79% of cost savings.




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“There’s a large opportunity for brands to bridge the gap between the in-store and digital experience by creating a truly omnichannel, fluid customer journey focused on alleviating friction.”

Terrence Fox, Director of Strategy at iAdvize, USA