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White PaperSports retail industry focus

How to become the digital destination of choice

 

Today’s sports retail industry is ever evolving. According to Euromonitor International, sportswear saw growth of 5% in 2017, driven predominantly by millenials, health and wellness trends, and the casualisation of the working dress code.


mockup-front-coverWithin our latest white paper, we discuss the Millennial effect on the sports retail industry and the necessity for brands to adapt to new consumer demands. Find out why conversational marketing is now a key differentiator for sports retailers to become the digital destination of choice. 

 

Key Takeaways:

  • Australian fitness blogger, Kayla Itsines, recently achieved 40% more post engagement than Adidas and Nike combined for the same period
  • 18% of visitors buy a sports item after receiving support through messaging  
  • 25.7% conversion rate after a conversation with an independent expert on the Ekosport website

 

Download white paper:

"Consumers decide what to pay attention to based on emotions and conversation"

James McQuivey, VP Principal Analyst, Forrester