Between WhatsApp, Messenger, WeChat or QQ and Telegram combined, messaging apps have about 5 billion monthly active users! And today, these apps allow us to interact with our friends and family from anywhere (on public transportation, queuing for a coffee or from the comfort of our own homes) at any time but that’s not all.
Messaging apps have also become touchpoints between brands and their customers, allowing brands and their customers to communicate via messages, call each other, and read pieces of content. Customers can buy products or services and even book plane tickets!
"Brands must engage in conversation and make eCommerce conversational: conversations are the richest, most sincere and natural experience. They can multiply conversion rate by ten, reaching a 20% conversion rate and, above all, conversations turn out to be the most powerful lever for loyalty and word of mouth. A visitor who buys an item for the rst time on an eCommerce website will buy 2.5 times more in the 3 following months if they have an interaction with a representative of the brand."
Julien Hervouët, CEO and co-founder of iAdvize