Our digital interactions are becoming unlimited and increasingly more complex
Gone are the days when we could only send a hundred text messages every month. Millennials may not remember it but their parents do! While the first banner ad achieved a 44% click rate in 1994, the click rate of current banner ad has multiplied by thousands, falls below the 0,1%.
"Brands must engage in conversation and make eCommerce conversational: conversations are the richest, most sincere and natural experience. They can multiply conversion rate by ten, reaching a 20% conversion rate and, above all, conversations turn out to be the most powerful lever for loyalty and word of mouth. A visitor who buys an item for the first time on an eCommerce website will buy 2.5 times more in the 3 following months if they have an interaction with a representative of the brand.”
Julien Hervouët, CEO and co-founder of iAdvize
Conversation is the new marketing
Today, we have unlimited interactions via SMS messages (text messages or iMessages), wides reaching social channels (with social networks such as Facebook, Twitter, Instagram, etc.) and unlimited interactions with our inner circle like our friends and family with messaging apps (WhatsApp, Skype, WeChat and other popular platforms). These interactions are not simple texts anymore, they have become more complex thanks to the appearance of rich content such as emojis, gifs or product pages and notifications.
after a chat conversation
We interact with everyone, at all times on all types of platforms
Between WhatsApp, Messenger, WeChat or QQ and Telegram combined, messaging apps have about 5 billion monthly active users! And today, these apps allow us to interact with our friends and family from anywhere (on public transportation, queuing for a coffee or from the comfort of our own homes) at any time but that’s not all.
Messaging apps have also become touchpoints between brands and their customers, allowing brands and their customers to communicate via messages, call each other, and read pieces of content. Customers can buy products or services and even book plane tickets!