White paper:
the new customer service challenges in the jewellery industry

Trends, the channels used by customers, success stories: discover resources about online customer service in the jewellery industry


High levels of expertise and customer service are required on the Internet. Brands prefer not to take the risk of neglecting the often high-quality positioning they maintain in their physical stores.


This is one of the main challenges of the jewellery industry: to quickly adapt to the Internet, catch up on a very competitive market and provide the same quality of service online and offline.


in this white paper you will find:

  • Trends and buying opportunities in the jewellery industry
  • Best practices: which channels do customers use? 
  • Key figures: + 1.5% growth in jewellery and watch sales in the UK in 2016 compared to 2015
  • Maty & Adamence increased their conversion rate thanks to the iAdvize chat solution: discover their success story

Download white paper:

''Live Chat enables us to be close to our customers. It helps us support,
advise and reassure visitors the same way vendors do in our jewellery stores.''
Delphine Duffait, Digital Marketing Project Manager, Maty