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White PaperFashion industry focus

The Impact of a Tailor-Made Customer Experience


According to McKinsey, 55% of online shoppers look for reviews and 74% browse social media posts. Engaging online shoppers and building relationships has become key to make your fashion brand successful. 
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Within our latest white paper, we discuss the importance of personalisation and the necessity for brands to enhance the global customer experience. Find out why conversational marketing is now a key differentiator for fashion brands to stand out from the crowd. 


Key Takeaways:

  • 82% of shoppers are more likely to do business if the experience involved is personalised 
  • 20/24 average hours of availability for instantaneous tips from independent experts on the IKKS website
  • 31.5% of visitors repurchase within 30 days on the Kooples website after a conversation with an independent expert

Download white paper:

"The future of customer experience is around providing tailored and personalised customer experiences. Customers want you to know them."

Black Morgan, Customer Experience evangelist