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White Paper Beauty: the new challenges of the online customer experience

Trends, a success story and key figures: discover the new challenges of online customer service in the beauty industry!

According to a 2016 CCM Benchmark, 58% of women have already bought cosmetics on the internet. 

Even if the beauty industry is a growth market, it experiences a lot of major challenges. Strongly challenged by the arrival of new market players, such as pure-players, the market gets increasingly segmented and faces more demanding users in terms of quality and personalisation.

in this white paper you will find: 

  • State of play of the different trends of the beauty industry
  • Success story: Lucette, hyper-personalised tips on mobile
  • Benchmark of the industry
  • Key figures of real-time customer service by segments


Download the white paper:

Today, the challenge consists in recreating the customer experience via online touchpoints to attract, engage, convert and retain online shoppers.