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White Paper Beauty: the new challenges of the online customer experience

Trends, a success story and key figures: discover the new challenges of online customer service in the beauty industry!

LB-beauté-2017.pngAccording to a 2016 CCM Benchmark, 58% of women have already bought cosmetics on the internet. 

Even if the beauty industry is a growth market, it experiences a lot of major challenges. Strongly challenged by the arrival of new market players, such as pure-players, the market gets increasingly segmented and faces more demanding users in terms of quality and personalisation. Thus, the beauty industry has to be agile, innovative and at the top of its game when it comes to customer service. 

in this white paper you will find: 

  • State of play of the different trends of the beauty industry
  • Success story: Lucette, hyper-personalised tips on mobile
  • Benchmark of the industry
  • Key figures of real-time customer service by segments
 

 

Download the white paper:

Today, the challenge consists in recreating the customer experience via online touchpoints to attract, engage, convert and retain online shoppers.