Unify is a subsidiary of TF1 that brings together the group’s digital activities (Marmiton, auféminin, Doctissimo, etc.). This large-scale operation promoting the Airfryer involved TF1, Marmiton, an influencer Studiofy (Unify), the Dentsu agency, and the Aploze by iAdvize platform, strategic partner and provider of the Live Shopping solution.
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Aploze has a very stable technology. This remains the core of the reactor: without technology, there is no Live Commerce!