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success story - iAdvize & Infinie Passion

Thanks to the implementation of behavioral targeting, questions are routed so that visitors are put in contact with the right person, according to their situation.


Created in 2007, Infinie Passion is an online fashion boutique. It is specialized in women’s clothing, accessories, lingerie and shoes and offers a sexy, stylish collection. Infinie Passion has more than 300,000 customers. The brand is present in France, Spain and the United Kingdom.

the challenge

  • Combine professional customer service with the advice of brand advocates 
  • Provide personalized experience from the selection of products to payment
  • Strengthen customer loyalty


  • 89% customer satisfaction rate of visitors supported by brand ambassadors 
  • 1st response given within 50 seconds via chat 
  • 29% conversion rate for visitors who chat with a professional agent 

Download success story:

"I decided to work with iAdvize because both brand advocates and professional chat agents can use the platform and combine forces!"

Fabien Mevel - Infinie Passion CEO