Why do brands abandon high-intent customers at the point of purchase?

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In this digital world where pre-purchase anxiety caused by information overload topped off by brand inaction is causing high-intent, high-value customers to abandon their basket at the last moment, brands are faced with the growing problem which is customer shopping-cart abandonment.


In fact:

  • 🤒 60% of shoppers don’t trust online customer reviews
  • 😕 47% don’t trust sales staff because their advice may be influenced by commission
  • 😖 48% don’t trust online advice
  • 😰 42% are overwhelmed by options available


In this study, our research has revealed that increased advice and information boosts customer advocacy, with almost half (47%) of consumers recommending a brand or retailer to their friends and family in this scenario. Why is that? How can we use this information to avoid losing valuable customers? Download our study to find out.


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