The UK Customer Service and Support Market


About the eDigitalResearch report

iAdvize, alongside independent research partners eDigitalResearch, conducted this research study between 29th April and 5th May 2015 using a national representative sample of 1,012 UK shoppers. 
  • Understand the current use and expectations of emerging customer support channels.
  • Explore the growing appetite for customer support during the online journey.
  • Distinguish the effect of real-time customer support.
  • Identify the willingness of customers to provide help to other users and become a part of an online brand community. 

UK Shoppers
1,012 UK Shoppers took part. All participants had purchased items from the internet during the last 12 months.
64% would purchase more if real-time support was available!
83% said that community chat would be helpful when they had questions about a product
The UK Customer Service and Support Market

Please send me the report by email



You can also download the report here: eDigitalResearch landing page