Our latest study, based on original research of over 50 senior UK retailers shows 79% of retail leaders believe conversational commerce ‘represents a big opportunity to drive customer experience in the future’.
Leading brands are becoming increasingly more aware that their human capital is being under-utilised when they could be injected into their online CX strategy to maximise ROI and create a memorable, rich, premium customer experience.
Key figures:
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🤝 50% of retailers believe human interaction is the key to physical retail’s success
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🧐 65% of retailers plan to equip store staff with a single view of stock across online and online inventory
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👨💻 40% of retailers plan to use store staff in online conversational commerce
