Since the beginning of the coronavirus pandemic, iAdvize’s conversational platform has tracked nearly 15 million transactions and more than 21 million messages exchanged between brands and their customers. Analyzing this data allows us to create a Trend Watch, to better inform a company’s decision-makers. This week, the spotlight is on the agility that businesses need to demonstrate in order to react quickly and efficiently to the soaring online activity and new consumer habits.
In the Home Improvement sector, we were able to support a large company by redeploying their staff online, when they were obligated to close their doors. This company had to simultaneously follow up with customers who had already purchased items before the closure and also redeploy its commercial activity online. As the company does not have an e-commerce platform, they managed sales via three channels: by telephone, by email, and by messaging. It deployed and configured iAdvize for its website within 48 hours. This company transferred nearly a dozen of its sales support team to online assistance. While working from home, these specialists advise buyers on the site’s product pages via our platform, after having received 2 hours of express e-learning training. On March 30th, 5 days after having deployed the solution, the company was already recording close to 300 conversations in just one day.