A new era of Customer Experience: How can retailers stand out from the crowd?

Authenticity and peer to peer conversations are becoming increasingly important for online visitors as James McQuivey, VP. Principal Analyst, Forrester highlights,
“Consumers decide what to pay attention to based on emotions and conversation”
In this research iAdvize and Internet Retailing demonstrate how and why retailers should strive to become the digital destination of choice. 

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What’s inside?

In this research we address the 'here and now’ as well as looking at retail trends and predictions for the coming years - including why customer centricity should be at the heart of any business.

We look closely at the concept of Conversational Marketing – how to deliver it and where it is already starting to generate results for some of the top retailers.

4 Key Takeaways:
  • Why engagement and retention should be a top priority for retailers
  • How Conversational Marketing is delivering tangible business results
  • Outcomes from a bespoke survey of the top 250 retailers
  • 3 Case studies from JD Sports, Tesco & House of Fraser
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About the research

InternetRetailing is the leading title for professionals in multichannel retail and ecommerce across the UK & Europe, providing insight, analysis, in-depth research and events, focused on driving performance in our dynamic sector.

iAdvize is a Conversational Marketing platform that connects customers or prospects in need of advice with experts who are available 24/7 via real-time messaging. We work with major brands like Cdiscount, Disney, BMW, Michelin, House of Fraser, TUI, Interflora and Alfred Dunhill.

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