Air France is France's flag carrier. In October 2014, Air France celebrated its 80th anniversary. It currently serves 243 destinations in 103 countries and covers over 1.6 million kilometres every day.
Their objective with Click to Chat was to provide online visitors with advice and support in order to increase customer satisfaction with their services.
They interact via chat with visitors looking for help at the final stages of the booking process and at key customer care points, like on the Contact Us page.
"Real human contact is an important part of ensuring the experience we create for our customers is simple, smooth and satisfying and that they keep flying with us."