During COVID-19, keeping up with consumer demands is indispensable for brands looking to win over and retain future customers. 95% of global consumers said good customer service is an important influencer of their brand loyalty* At a time when a large part of economic activity is moving online, offering 24/7 digital assistance and quality support can make all the difference.
These are the challenges that online communities are responding to. The massive use of social networks has fostered the growth of peer-to-peer advice, and consumers are now turning more to other consumers for guidance in their purchases. The saying "If you do what you love, you'll never have to work a day in your life" applies to the members of online communities that are passionate about a subject or a brand universe and are more likely to extend their hours of availability to guide their peers. Complementing professional advisers, they help deliver a truly differentiating customer experience.
Independent experts of the ibbü community are available around the clock to guide customers of their favorite brands, by messaging via iAdvize. Empowered by this flexibility, communities of freelance specialists deliver a concrete crisis management solution for brand